Rise of the Planet of the Apes
Tag line "Evolution becomes revolution" Designed by Art Machine Why it matters Clever use of light and shadows. Intense. What the poster is trying to tell us It's going to be dark. It's going to be serious. Prepare to go ape-shit.
A Good Old Fashioned Orgy
Tag line "A comedy about old friends in new positions" Designed by cold open Why it matters It doesn't have an overblown face in it. Why? Because none of the cast are Hollywood crowd-drawers, that's why. What the poster is trying to tell us Expect sex. Lots of sex.
Griff the Invisible
Tag line "He's a dreamer... stuck in the real world." Designed by cold open Why it matters Clever twist on the superhero, dual identity schtick; shows how the real intersects with the unreal in a flat, two-dimensional world What the poster is trying to tell us The dude's a schizo.
Tag line "Twenty years. Two people..." Designed by Mojo Why it matters Uncanny sense of urgency. Fleeting and temporal, as if everything will change in a nano second What the poster is trying to tell us PDA is making a comeback. Word.