Friday, December 5, 2008
Hugh Dancy and Catalina Sandino Moreno for Gap
Swedish lensman Mikael Jansson shot Gap’s fall 2008 ad campaign with actor Joseph Fiennes, Englishman Hugh Dancy, and Academy Award nominee Catalina Sandino Moreno as his subjects.
This year’s theme is “Create Your Own Gap” and each picture is accompanied by a fill-in-the-blank tagline. Actor Hugh Dancy, philosopher Jonathan Dancy's son, wrote “Make up your own philosophy”; Joseph Fiennes, a staunch philanthropist involved with several charities, jotted down “Craft your own calling,” while Colombian actress Catalina Sandino Moreno scribbled “Invent your own rules.”
Sandino Moreno has two new films slated for release next year: Steven Soderbergh's The Argentine and Guerrilla. Both are biopics of Che Guevara—Marxist revolutionary, military strategist, and guerrilla leader.
When Sandino Moreno wrote “Invent your own rules,” she wasn’t kidding at all.